Benefits of SEO for Business Development

Talking about SEO (search engine optimization), then the substance is about how we do an optimization technique, so that the web pages that we manage can appear on the first page of Google with the keywords we have targeted.

SEO is not a short process. SEO is also not an exact science like the mathematics we learn in school. There are many mysteries and uncertainties in SEO optimization. However, by studying and observing, we will find out what the best steps we can take to optimize the web page that we manage.

Benefits of SEO for Business Development One of the main foundations in internet marketing is search engine optimization or what we usually know as SEO. Following below are some of the benefits that we will definitely get, when we successfully implement SEO optimization.

1. Bringing Organic Traffic

If we refer to the research tools developed by Google, namely Google Analytics . Then the traffic is divided into 6 types, including organic, referral, direct, social media, display, and paid search. Of all these types of traffic, organic traffic contributes the most to website development, and SEO optimization is the solution in this regard.

Our ability to bring in organic traffic is certainly very helpful for marketing, especially in minimizing promotional funds. In this case it is very clear, when we are able to optimize the web pages that we manage, we do not need to spend a penny to bring visitors to our product pages. It's different when we promote through Google Ads , Instagram Ads, and FB Ads. We need a special budget that we must provide, to attract potential customers.

2. Build Brand Awareness

One of the benefits of SEO that we can get is increasing brand awareness for free on search engine pages. If you don't know what brand awareness is, simply put, brand awareness is one of the marketing strategies in order to create a solutive product image in the eyes of consumers, as well as potential customers.

Doing search engine optimization, is not just about bringing in traffic. More than that, we can increase brand awareness due to the high frequency of displaying our website pages on search engines. Again, you don't need to budget just to increase brand awareness, because with the right SEO your website pages will appear on the first page of Google.

3. More Trusted

A study says, more than 70% of users who type keywords in search engines, tend to choose web pages that are not PPC ads. In this case, even though some web pages appear on the top (because of advertising), users are more interested in clicking on web URLs that are not advertisements. Therefore, it is not an exaggeration to say that SEO optimization is more inviting to users' trust. This is also the reason some well-known brands prefer to do SEO optimization rather than advertising on advertising services.

4. Increase Closing Chances Many Times

Among the benefits that we can get, when SEO optimization has shown results, namely an increase in higher closing opportunities. The increasing frequency of product delivery, of course, is directly proportional to the product range. That means, more and more people or users are reached by the products we offer.

5. Increase Quality Traffic

If at point one we mentioned, one of the benefits of SEO optimization is bringing in organic traffic. So here more specifically, we mention that among the benefits of SEO optimization is increasing traffic or quality traffic on the websites that we manage. When a managed website is not a product/service website, generally the publisher/owner of a website will rely on advertising to earn income. In this case, the higher the traffic that enters the website, the greater the opportunity for us (publishers) to generate dollars/rupiahs.

Therefore, SEO optimization remains the best choice for a website publisher/owner in increasing traffic. Those are some of the benefits that we can get by optimizing SEO on the business website that we manage. Next we will go into the discussion of the types of SEO.

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